General recommendations

1. Do not forget to show that you have done your "homework" and that you know the company and its activities.

2. Mention the name of the company instead of being vague and use expressions like "your company".

3. Insist on how you can contribute to the company, on what skills you offer rather than be egocentric and focus on what you can gain from the company.

4. Use short factual sentences instead of being pompous or self-glorifiying.

5. If you mention a quality, give a proof of that quality by refering to a past action.