PRESENTATION OF  VISUALS made by the sales manager at Apex Co

I think we should start.

This morning I'd like to say a few words about the recent evolution of our sales of Apex photocopiers all over the world. To help me in this task, I have brought 2 visuals which I hope will clarify the situation.

Let us start with this graph which represents the world wide sales of our Apex photocopiers over the past few years.

As you can see on this transparency, overall, we can observe an upward trend for the first 3 years followed by a downward trend up to the present.
The number of photocopiers in millions is plotted against the years.

The line graph can be broken down into 3 main parts.

In the first part of the graph, that is to say between 1991 and 1993, the curve shows a levelling off. Indeed sales remained constant at about 1 million phtocopiers sold per year. In my opinion, this plateau can be explained by the lack of a strong advertising effort on our part.

I'll just tell you a brief story to illustrate my point. In I992, I was talking to a group of business men while waiting for a plane connection. When I told them I worked for Apex, they thought we made and sold paper. Incredible, isn't it ? That anecdote shows that, at that time, we were not projecting a clear enough image on the market.

It should be noted however that in the second part of the graph, that is to say between 1993 and 1995, the curve presents a dramatic increase up to a peak at 3 million photocopies. This rapid rise is due to the success of our new models of photocopiers. I'll just take the example of the Apex 3000 which was the most popular world wide because of its compact size and reasonable price.

Finally from 1995 until today, the graph indicates a steady decrease down to 1.5 million units per year. It seems clear that the main cause of this alarming drop is the fierce competition from Asian producers who can offer more attractive prices.

If we now have a look at this piechart representing the breakdown of our market share worldwide, we realise that today the biggest market for our photocopiers is the North American continent with 60% of the total sales. Since Europe  represents only 30% at the moment, it is clear that we need to intensify our efforts to penetrate this promising and expanding market.

Before I take your suggestions to improve our position on the European market, I am ready to answer your questions, if you have any.
Last modified: lundi, 15 juillet 2013, 12:52